Becoming a social media manager is a dream job for many people, and it’s easy to see why. The job is highly coveted, and it’s talked about extensively across the internet.
However, despite the allure, many people don’t know how to become a social media manager, what skills are required, or how to find a job. In this article, we’ll explore everything you need to know to become a successful social media manager.
CREDIT TO:Flick – Multi-Social Marketing Tool
About the Creator and Channel
Ben is a social media expert and a member of the Flick team, which specializes in social media management. Flick is a social media management tool that provides everything you need to grow your social media presence. Their channel provides valuable insights, tips, and tutorials on social media management.
The first thing to understand is the tasks that a social media manager is responsible for. Tasks can vary depending on the brand or agency, but some common ones include creating content calendars, scheduling and publishing content, writing copy for social media posts and newsletters, influencer marketing campaigns, community management, creating reports based on analytics, and overseeing all social media platforms for a business or brand.
The key to becoming a successful social media manager is to wear many different hats. This means that you should expect to learn and develop a range of skills. While the specific skills required will vary based on the role, there are some essential ones that you should focus on developing. These include creativity, copywriting, design, analytics, and having a pulse on the platform.
To acquire platform-specific skills, online courses and certifications are a fantastic resource. Big players like Google and Facebook offer free courses that you can take to become an expert in using their tools. Additionally, there are paid courses that are platform-specific and will help you in your role as an SM (social media) manager. You can also go to college and study marketing, but it’s not the best route since you’ll learn a lot of irrelevant things that won’t help you.
Other essential skills to develop include creativity, copywriting, design, analytics, and understanding the platform’s culture and pulse. The more adaptable you are, the more successful you’ll be since you’ll be wearing so many different hats.
To find a job as a social media manager, internships are an excellent place to start. Internships can be a great way to get your foot in the door if you don’t have any experience. You can find internships on job boards, and if you’re in school, check your school job boards. You can also reach out to brands and businesses directly through cold outreach. If you can’t get an internship, offering to work for free for a brand that you love can help you get experience.
The most obvious way to become a social media manager is to find an open job and apply to it. You can find job listings on job boards, LinkedIn, and other social media platforms. To stand out, you’ll need an awesome resume. When putting together your resume, include metrics to prove your skills, use words from the job outline or specification, add your certifications, and include your experience. Don’t overdo visuals, and always check your spelling and grammar.
In conclusion, becoming a social media manager requires a range of skills and knowledge. The tasks can vary, but the core principle is to wear many different hats. To acquire the skills, you can take online courses and certifications or study marketing in college. To find a job, internships, and job boards are excellent resources. Finally, having an awesome resume is crucial to stand out from other applicants.
Read More: How To Become A Successful Manager: SNHU Offers 5 Key Steps To Follow
